DATA MANAGEMENT: the key to greater insight, automation and personalization, but how do we get there?
Businesses around the world are looking to leverage data for value-generating activities more effectively. They are spending a significant amount of time and effort thinking about innovative and strategic approaches to mature their data programs. Many organizations have ambitions to be in the advanced stages—beyond using predictive analytics to optimize data-driven processes and toward using machine learning to actually improve customer journeys. Some may be close. However, the truth is most organizations lack a strong data governance framework, which hampers their ability to use data as a strategic asset and drive value. In this article, Paul Gibson and Nam Tran [...]Read More
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